Sulla is an AI phone assistant that answers your business calls, qualifies leads, and sends you a summary — so you can stay on the job while every customer gets answered.
The world's easiest AI phone service to set up. Replace your IVR with an intelligent assistant in about 60 seconds.
When a customer calls and no one answers, they don't wait. They call the next contractor on Google. Studies show 85% of callers who can't reach you will never call back.
You're under a sink, on a roof, or running a crew. Your phone rings and you can't pick up. By the time you call back, they've already booked someone else.
Emergencies don't wait for business hours. A burst pipe at 9pm, a dead AC unit on a Saturday — if no one answers, that's a $2,000+ job walking out the door.
You finally check your missed calls and half of them are spam. So you stop answering unknown numbers — and start missing real customers too.
The average home service business misses 40-60% of incoming calls. At $500 per average job, that's $50,000+ per year in lost revenue.
Mike runs a two-truck plumbing company in Austin. He was good at his job but terrible at answering his phone.
On an average day, Mike missed 6 calls while on jobs. His voicemail was full. Customers who couldn't reach him called the next plumber on Google.
He tried hiring a receptionist — $3,200/month for someone who still couldn't answer after 5pm. He tried a virtual receptionist service — $400/month, and callers complained it felt like a call center.
Then Mike set up Sulla in about a minute.
Now when a customer calls Mike's business number, Sulla picks up: "Thanks for calling Mike's Plumbing! I'm not a real person, but I can definitely help you. What do you need?"
Sulla asks what service they need, how urgent it is, and gets their name and address. Then Mike gets a push notification: "Jane Smith — kitchen faucet leaking, 42 Oak St, urgent. Wants same-day service."
Mike calls Jane back between jobs. She's impressed he got back to her so fast. He books the job.
Mike's phone doesn't ring during jobs anymore. His customers always get a professional answer. And he hasn't missed a lead in months.
"I was losing at least 3-4 jobs a week just from missed calls. Now I don't miss any. It's the best $49/month I've ever spent." — Mike R., Austin TX
"Customers love that it's upfront about being AI. They get helped fast and I get every lead."
— Sarah T., HVAC, Phoenix AZ
"Set it up in the parking lot before a job. Got my first AI-answered lead 20 minutes later."
— James D., Electrician, Dallas TX
"The after-hours calls alone paid for it in the first week. A burst pipe at 11pm turned into a $1,800 job."
— Carlos M., Plumber, Miami FL
"I was skeptical about AI answering my phone. Then I heard the recording — it sounded better than my last receptionist."
— Lisa W., General Contractor, Seattle WA
Download Sulla from the App Store. Enter your phone number, pick a local business number, and your AI learns your business from your website. That's it.
Every call to your business number is answered by your AI assistant — 24/7. It greets callers by your business name, qualifies leads, handles emergencies, and filters out spam.
Get a push notification for every real lead. Review the conversation, call back with one tap. Your customers are impressed. Your calendar is full. Your phone stays in your pocket.
Every plan includes your own local business number, AI call handling, push notifications, and call transcripts.
Best for solo operators.
Best for growing businesses.
Buy credit packs anytime. Minutes never expire.
Use them when you need them.
All plans billed through the App Store. Cancel anytime — no contracts.
We know switching your phone system sounds scary. What if customers don't like talking to an AI? What if it sounds robotic? What if it gets something wrong?
That's why we offer a full 7-day money-back guarantee. Set up Sulla, make a test call, and listen to how it handles real conversations. If you're not impressed — or if a single customer complains — we'll refund every penny. No questions asked.
We're confident because: